Business websites
Wisconsin ADA Website Lawsuits: Is Your Site at Risk?
News reports say a blind Racine woman filed 30 or more website suits. What the ADA requires, who is at risk, and how to fix your site.
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Thoughtful websites.
Practical thinking.
You’ll find articles for business owners and web developers, with practical advice, thoughtful design ideas, and a closer look at what makes a website work.
Design & strategy
Website Accessibility Lawsuits: What to Fix First
Website accessibility lawsuits rose 27% in federal court in 2025. What small businesses should know, why overlays are not a fix, and what to fix first.
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Development
Website Hacked? What to Do First and How to Prevent It
Most small-business hacks are automated attacks on out-of-date software. What to do first if your site is hacked, and the maintenance that prevents it.
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Service businesses
How to Avoid Surprise Invoices for Website Changes
Surprise invoices for "small" website changes come from unclear terms. The questions to ask before you sign, and how to keep change costs predictable.
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Business websites
Why Website Projects Stall and How to Finish Yours
Months later and still "almost done"? The five most common reasons website projects stall, and practical ways to get yours launched.
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Business websites
Who Owns Your Website? How to Check and Get It Back
If your web designer stopped answering tomorrow, could you still change your site? Here is how to check who controls your domain, hosting, and logins, and how to get them back.
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Service businesses
Your Website Is Your Best Salesperson — Is Yours Showing Up to Work?
A great salesperson works 24/7, never calls in sick, costs nothing per hour, and never loses their cool. That's what a well-built website does for your business.
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Business websites
The DIY Website Trap: When Saving $2,000 Costs You $20,000
DIY website builders promise everything. What they don't mention is the dozens of hours you'll spend building something that still underperforms.
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Business websites
Your Customers Are on Their Phones. Is Your Website Ready for Them?
Over 60% of all web traffic now comes from mobile devices. If your site isn't built for a 6-inch screen, you're turning away the majority of your visitors.
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Design & strategy
Your Website Has 0.05 Seconds to Make a First Impression. How's It Going?
Research shows visitors form a first impression of how your website looks in as little as 50 milliseconds — before they read a single word.
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Business websites
Your Slow Website Is Running Your Customers Off — One Second at a Time
53% of mobile visits are abandoned when a page takes more than 3 seconds to load (Google, 2016). How fast is yours?
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Business websites
The Real Price Tag of a Business Website (No Smoke, No Mirrors)
We're demystifying website costs so you can make a smart decision — not just an anxious one.
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Business websites
You Built the Website. Nobody Came. Now What?
Having a website that doesn't show up on Google is like opening a store in your basement and wondering why foot traffic is low.
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Service businesses
People Look You Up Online Before They Walk In. Can They Find You?
Running a business without a website today is like hanging an "Open" sign in a window that nobody walks past.
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Service businesses
Good at your trade? Your website should help you get more of the right work.
For plumbers, electricians, contractors, and concrete specialists, a good website can turn a recommendation into a conversation—and a conversation into a booked job.
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Business websites
Your website should help you get more business. Start here.
The questions I want a website to answer before I worry about effects, extra pages, or the latest design trend.
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Design & strategy
Why a website feels polished: the decisions behind the design.
My approach to typography, spacing, and visual hierarchy—and why looking good should make a website easier to use.
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Development
When a simple website is the better engineering decision.
How I think about complexity, performance, and the difference between a useful feature and another thing to maintain.
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E-commerce strategy
I choose an e-commerce platform by starting with the business.
The catalog, checkout, day-to-day work, and long-term responsibilities I would examine before picking a platform.
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